The Industry Leader in Identity Management Products

NBA Global Event Credentialing —
17 Tournaments, 10,000+ Badges, Zero Delays

Broken printers, tight deadlines, and a global stage —
K&A revived the NBA’s event printing system before the next tip-off.
National Basketball Association Logo
NBA Replay Center
17 Major Annual Events
Global

When the NBA Replay Center in Secaucus, NJ needed reliable credential printing for its global event calendar, K&A Industries stepped in.

The Replay Center supports the NBA and WNBA’s premier events — from the Finals to global showcases — with over 145 operational days annually. The credentialing hub had 16 SwiftColor printers on hand, but only a fraction of them were functional. Without consistent support, the risk of failure before high-profile, live events is real.

K&A was brought in to refurbish the neglected equipment, restore confidence in credential printing, and provide reliable event badge support services behind the scenes. We also delivered a large initial order of consumables and pre-printed cards to keep event credential logistics on schedule and operations running smoothly

“The NBA needed thousands of custom cards on a tight timeline, and we made sure they had them in hand before the first event. With these events, there’s no wiggle room. They needed cards fast, so we just got it done — printed the first batch ourselves and had the rest ready before anyone had to worry about it.”

With these events, there's no wiggle room.

The Solution

Printer Refurbishment and Rapid Credential Delivery

K&A refurbished 16 on-site SwiftColor printers — cleaning the units, replacing worn parts, and stress-testing each machine to ensure reliable performance.

When the NBA requested 10,000 pre-printed cards on a tight turnaround, K&A produced the first 3,000 in-house to hit the deadline, then coordinated fulfillment with the manufacturer for the remaining quantity.

When additional supplies were suddenly needed, K&A overnighted them directly to the event hotel, keeping event credential logistics on track and credentialing fully supported without delays.

The Results

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Cards Delivered

Delivered across the year-round NBA and WNBA schedule, these cards are custom pre-printed, ensuring every team, staff member, and VIP received exactly what they needed.

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Printers Restored

Our team performed on-site refurbishments on 16 printers, keeping the fleet fully operational and preventing delays across high-stakes event schedules.

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Annual Events

Supporting 17 events annually, our credentialing services span the U.S., Europe, the Middle East, and Asia, handling diverse venues and logistical challenges.

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Operational Days

Across 145+ days of NBA events, our team maintains consistent credentialing support, ensuring smooth access and zero interruptions for staff, teams, and VIPs.

At K&A — We do events right.

Planning an Event? We’re Already Thinking Ahead.

From branding and badge formats to printer support and logistics — we’ve thought through the details that keep events running smoothly.